ABOUT US
Welcome to
mitigadores
About us
Love.
Passion.
Dedication.
Mitigadores is more than just a fashion brand. From the beginning it has been a community of friends who mitigate their burdens together, where there is shelter for the afflicted and encouragement for those who see their strength exhausted.
We firmly believe that we were all created with a shine that has no equal, with an essence that makes us unique just as we are and it is our task to bring this message to every woman.
Hi!
It gives me great joy that you are here and that now you are about to know the story of my life project.
I'm Daniela Roa and I am 26 years old. From a very young age, I used accessories in my hair as a refuge from the emotional and physical burden of not being able to manage my frizzy hair. Now I know that Mitigadores was born from my childhood when it came to help me fight day to day against those insecurities that took away my inner peace.
At university I studied design with an emphasis on product and that's when formally Mitigadores was born from my degree project. Now, together with my brother, his wife and all our great team, we want every woman to be able to experience in her life what it is to relieve burdens and that Mitigadores can reach the lives of millions of women to lighten their daily burdens and remind them that they are beautiful as they are.
Daniela Roa
Our History
2018
For my undergraduate thesis, I sought to answer in the first instance the question: why do we collect? Since all my life I had collected accessories for my head. From that question I found that my relationship with these accessories was much deeper, emotional and valuable than I thought.
Reed more
I recognized that the accessories on my head have been the element through which I have sensitized myself to the outside world and have recognized aspects of form, color and materiality. I understood that the accessories for my head had become a motivation to discover new places, to do things that I did not want to do and to face the fears that I had inside.
In this process, as a designer, I understood that it is not just another accessory but the extension of a personality, an element of space, time and that contains emotion. In order to convey this, I went back to the time when I started wearing the turban and recognized the reasons why I collect them, based on psychology.
The turban came into my life to accompany me in the process of accepting aspects of my body with which I did not feel comfortable, one of them, my curly hair. The turban arrived to mitigate the emotional and physical burden of not being able to handle something I came into the world with, which was the quantity, texture and great volume of my curly hair.
2018 - 2
After presenting my thesis and graduating from the University I started looking for a job as a designer. I sent thousands of resumes, but everywhere they asked for experience. By then my sister gave me a beautiful turban; I loved it, I used it for everything so I thought: why not make turbans and sell them?
Reed more
Together with my mom we started with a machine that she had all her life and Wow, people loved those first Mitigators. I began to see that with this undertaking I could support myself financially and additionally, I was in love with what I was doing. We began to attend fairs and by 2019 we bought the first industrial machines for the workshop, which was on the first floor of our house.
2018
For my undergraduate thesis, I sought to answer in the first instance the question: why do we collect? Since all my life I had collected accessories for my head. From that question I found that my relationship with these accessories was much deeper, emotional and valuable than I thought.
Reed more
I recognized that the accessories on my head have been the element through which I have sensitized myself to the outside world and have recognized aspects of form, color and materiality. I understood that the accessories for my head had become a motivation to discover new places, to do things that I did not want to do and to face the fears that I had inside.
In this process, as a designer, I understood that it is not just another accessory but the extension of a personality, an element of space, time and that contains emotion. In order to convey this, I went back to the time when I started wearing the turban and recognized the reasons why I collect them, based on psychology.
The turban came into my life to accompany me in the process of accepting aspects of my body with which I did not feel comfortable, one of them, my curly hair. The turban arrived to mitigate the emotional and physical burden of not being able to handle something I came into the world with, which was the quantity, texture and great volume of my curly hair.
2018 - 2019
After presenting my thesis and graduating from the University I started looking for a job as a designer. I sent thousands of resumes, but everywhere they asked for experience. By then my sister gave me a beautiful turban; I loved it, I used it for everything so I thought: why not make turbans and sell them?
Reed more
Together with my mom we started with a machine that she had all her life and Wow, people loved those first Mitigators. I began to see that with this undertaking I could support myself financially and additionally, I was in love with what I was doing. We began to attend fairs and by 2019 we bought the first industrial machines for the workshop, which was on the first floor of our house.
2020
In 2020 the pandemic arrives and my brother who was finishing his degree decides to join Mitigadores. From the beginning of Mitigadores, my brother was the one who supported me in all the fairs, assemblies and events. He always told me that it was possible to make a living from this and make Mitigadores a big company. And so we started, he was in charge of the website and helping with the production, I was in charge of Instagram and doing all the Mitigadores together with my mom.
Reed more
2021
2021 arrived with the desire to make Mitigadores our life project and to bring this message to millions of women. We began to formalize all our procedures and logistics to grow as a company. Additionally, we decided to open two physical points and they were a complete success. This allowed us to continue growing and finish the year with more than 14 employees.
And here we go in this 2022, with the desire and motivation to continue carrying a message that impacts the lives of women.
2020
In 2020 the pandemic arrives and my brother who was finishing his degree decides to join Mitigadores. From the beginning of Mitigadores, my brother was the one who supported me in all the fairs, assemblies and events. He always told me that it was possible to make a living from this and make Mitigadores a big company. And so we started, he was in charge of the website and helping with the production, I was in charge of Instagram and doing all the Mitigadores together with my mom.
Reed more
2021- 2022
2021 arrived with the desire to make Mitigadores our life project and to bring this message to millions of women. We began to formalize all our procedures and logistics to grow as a company. Additionally, we decided to open two physical points and they were a complete success. This allowed us to continue growing and finish the year with more than 14 employees.
And here we go in this 2022, with the desire and motivation to continue carrying a message that impacts the lives of women.
Helping women Mitigate their burdens since 2018
200+
Premium Products
15K+
2 ❤
Points of sale
BEHIND THE DOOR
Together we have built a family business that, beyond making and selling products, seeks to bring a positive message to thousands of women.
Daniela Roa
Founder y CBO
Sergio Roa
General Manager
Katerine Carreño
Commercial Manager
Luz Roa
Production Manager
HOW THE MITIGADORES ARE MADE?
All our Mitigadores are made 100% by hand and in Colombia. Recognized for their excellent finishes and quality, they have positioned themselves as one of the best accessory options on the market.
